1.企业愿景:营造美好生活
Corporate vision: to create a better life

2.企业精神: 永不满足、思变图强；永不止步，争创一流
The spirit of enterprise: never satisfied,be creative,don't stop, Striving for excellence.
   

3.价值观:正真诚信、客户至上；追求品质、尊重个人
Values: Integrity,Customers Focus,Quality,Respect

4.企业责任:为客户创造价值，为员工搭建人生成功舞台，为社会做出应有的贡献
Enterprise responsibility:Maximize customer's profit,Provide staff with successful career,Make contributions to the whone world.

5.企业行为文化:倾听、微笑、赞美、感恩
Listen,Smile,Praise,Appreciate

6.企业作风:步调一致，雷厉风行
Enterprise style:be united in action, Enforced vigorously

7.发展理念:突出主业，链式运作，稳步发展，做强做实
Development concept:prominent main business,chain operation,steady development,and stronger to do real.

8.管理理念:品质，永无止境的追求，我们的质量决定客户的质量
Corporate vision: to create a better life